Learn about our Better Cotton initiative and the steps we've been taking to make a positive difference.
WHAT IS MASS BALANCE?
Better Cotton is sourced from licensed BCI (Better Cotton Initiative) farmers.
The Better Cotton gets mixed with conventional cotton in a complex supply chain.
The retailer has sourced the Better Cotton and BCI farmers have seen the benefit, but the Better Cotton might not be in the end product.
WHAT DOES THE BCI LOGO MEAN?
When you see the On-Product Mark you know you are supporting more sustainable practices at farm level. You are buying cotton from a committed BCI Member who is investing in BCI.
The cost to the retailer of sourcing Better Cotton goes directly back to field level activities including training and monitoring. It doesn’t matter to the farmer where the Better Cotton ends up. It’s better for the people who produce it, better for the environment it grows in, and better for the sector’s future.
WHY DO IT LIKE THIS?
Mass Balance is less complicated than physical traceability and is therefore less costly....
...which creates more demand for Better Cotton
...which enables BCI to reach more cotton farmers.
WANT TO LEARN MORE ABOUT THE BETTER COTTON INITIATIVE?